ICI PARIS XL: END OF YEARSchitter als jezelf en laat een ander stralen. First things firstDecember: the most wonderful time of the year, said every retailer ever. More than enough reason for ICI PARIS XL to create a truly distinguishing campaign. One that celebrates shining as your true self, while simultaneously positioning our brand as
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Villa Joep: The Elephant in the Room
NON-PROFIT: VILLA JOEPThe Elephant in the Room. First things firstAs a non-profit organisation, Villa Joep inspires and drives activities that lead to the elimination of neuroblastoma; a rare form of cancer in children. They connect families, clinicians and researchers to collectively do everything they can to ultimately defeat neuroblastoma. And to achieve that goal, more
ASML: The World’s Smallest Ad
ASML: THE SMALLEST ADA Guinness World Record breaking awareness campaign. First things firstRecruiting outstanding technical talent is a must when you’re one of the world’s leading manufacturers of chip-making machines. But this day and age, reaching that young bright minded audience is not just about being the biggest. It requires a smart and creative approach.
ICI PARIS XL: Maak Haar Blij
ICI PARIS XL: MAAK HAAR BLIJA heartwarming mothers-day campaign. First things firstIn the weeks leading up to mothers-day, standing out as a beauty retailer is a must. That’s why we needed to distinguish ICI PARIS XL from the rest of the competition while positioning our brand as the ultimate gifting destination. We launched ‘Maak Haar
KLM: Destination X
KLM: Destination XAn awareness campaign in the Middle East. First things firstIn a region where airlines are more competitive than anywhere else, it’s not always easy to distinguish yourself. So when KLM Middle East wanted to raise awareness around 10 brand new destinations they fly to, the approach had to be different. IdeaWe created a
Project: Vergeetmijnietje
PROJECT: VERGEETMIJNIETJEA Guinness World Record breaking awareness campaign. First things firstMoving abroad is a big step, leaving your comfort zone and a lot of people close to you behind. Because how do you make sure your family, friends or colleagues stay in touch with you when you’re living in a different country? That’s right. You
Mentos: Complimentos
MENTOS: COMPLIMENTOSA supersweet multi-national campaign. First things firstMentos is on a mission to connect people, spread positivity and make people smile. How do you spread this message amongst our the target audience? Well, with CompliMentos! IdeaWe created funny, punny or just plain warm and sharable compliments. Connecting the brand with positive messages our audience could
Project: Data Driven Drinks
PROJECT: DATA DRIVEN DRINKSA data-driven, personalised cocktail machine. First things firstWhen thinking about what to give our clients as a gift for Christmas, it was all about finding a way to make the traditional bottle of wine less boring, more personal, and more now-a-days. IdeaWe’ve created a machine that generated personalised cocktails based on social