ICI PARIS XL: END OF YEARSchitter als jezelf en laat een ander stralen. First things firstDecember: the most wonderful time of the year, said every retailer ever. More than enough reason for ICI PARIS XL to create a truly distinguishing campaign. One that celebrates shining as your true self, while simultaneously positioning our brand as
ASML: THE SMALLEST ADA Guinness World Record breaking awareness campaign. First things firstRecruiting outstanding technical talent is a must when you’re one of the world’s leading manufacturers of chip-making machines. But this day and age, reaching that young bright minded audience is not just about being the biggest. It requires a smart and creative approach.
ICI PARIS XL: MAAK HAAR BLIJA heartwarming mothers-day campaign. First things firstIn the weeks leading up to mothers-day, standing out as a beauty retailer is a must. That’s why we needed to distinguish ICI PARIS XL from the rest of the competition while positioning our brand as the ultimate gifting destination. We launched ‘Maak Haar
KLM: Destination XAn awareness campaign in the Middle East. First things firstIn a region where airlines are more competitive than anywhere else, it’s not always easy to distinguish yourself. So when KLM Middle East wanted to raise awareness around 10 brand new destinations they fly to, the approach had to be different. IdeaWe created a
MENTOS: COMPLIMENTOSA supersweet multi-national campaign. First things firstMentos is on a mission to connect people, spread positivity and make people smile. How do you spread this message amongst our the target audience? Well, with CompliMentos! IdeaWe created funny, punny or just plain warm and sharable compliments. Connecting the brand with positive messages our audience could
DOLBY: HALF A MOVIEAn awareness campaign in the Middle East. First things firstIf we don’t receive the full experience in modern day culture, we’re left somewhat disappointed. Even with a healthy dose of optimism: a cup half full, as opposed to half empty, is still not a full cup. So why do people continue to