ICI PARIS XL: MAAK HAAR BLIJ
A heartwarming mothers-day campaign.
First things first
In the weeks leading up to mothers-day, standing out as a beauty retailer is a must. That’s why we needed to distinguish ICI PARIS XL from the rest of the competition while positioning our brand as the ultimate gifting destination.
We launched ‘Maak Haar Blij’, a 360 degrees campaign positioning Mothers-day as the ultimate opportunity to repay your mom for everything she’s done for you
Idea
We kicked off our campaign with a touching TV commercial and online video, and used the creative theme to connect our story with our products further down the funnel. With unique video gift guides hosted by ICI PARIS XL’s own Beauty Advisors, highly interactive print media and clever social content, we used every touchpoint in the book to help our audiences make their moms happy.
Results
Our campaign didn’t just tell a beautiful story. It positioned ICI PARIS XL as the one stop gifting destination to make moms happy this mothers-day. And maybe just as important: it helped boosting sales significantly! Proving that as long as your creative theme is on spot, building your brand and improving performance can go hand in hand.
My role: Concept, Art Direction
Client: ICI PARIS XL
Agency: We Are Blossom (Greenhouse)
Production partner: Wenneker