ICI PARIS XL: END OF YEARSchitter als jezelf en laat een ander stralen. First things firstDecember: the most wonderful time of the year, said every retailer ever. More than enough reason for ICI PARIS XL to create a truly distinguishing campaign. One that celebrates shining as your true self, while simultaneously positioning our brand as
ASML: The World’s Smallest Ad
ASML: THE SMALLEST ADA Guinness World Record breaking awareness campaign. First things firstRecruiting outstanding technical talent is a must when you’re one of the world’s leading manufacturers of chip-making machines. But this day and age, reaching that young bright minded audience is not just about being the biggest. It requires a smart and creative approach.
KLM: Destination X
KLM: Destination XAn awareness campaign in the Middle East. First things firstIn a region where airlines are more competitive than anywhere else, it’s not always easy to distinguish yourself. So when KLM Middle East wanted to raise awareness around 10 brand new destinations they fly to, the approach had to be different. IdeaWe created a