ICI PARIS XL: END OF YEAR
Schitter als jezelf en laat een ander stralen.
First things first
December: the most wonderful time of the year, said every retailer ever. More than enough reason for ICI PARIS XL to create a truly distinguishing campaign. One that celebrates shining as your true self, while simultaneously positioning our brand as the ultimate gifting destination.
That’s when we launched a 360 degrees campaign titled ‘Schitter als jezelf en laat een ander stralen’. A strong message, embracing the holidays as the ultimate opportunity to show your true colours, letting yourself and your loved ones shine.
Idea
We kicked off our campaign with a touching TV commercial and online video, and used the creative theme to connect our story with our products further down the funnel. With unique video content, livestreams hosted by ICI PARIS XL’s own Beauty Advisors, atmospheric Digital Out Of Home assets and truly interactively enriched print media, we left no touchpoint unused to help our audience and their loved ones shine like never before.
Results
Our campaign didn’t just tell a beautiful story about embracing yourself and your loved ones. It positioned ICI PARIS XL as the one stop gifting destination to make the holidays shine and sparkle. And maybe just as important: it helped boosting sales significantly! Proving that a solid creative theme truly allows building your brand with emotional storytelling and boosting performance to go hand in hand.
My role: Concept, Art Direction
Client: ICI PARIS XL
Agency: We Are Blossom (Greenhouse)
Production partner: Wenneker